Branding & Design Studio

The story so far.

W.D.C. is the creative studio of Derek Wakeen, an Art Director and multi-disciplined designer with over ten years of industry experience. He specializes in graphic design, packaging and illustration with an affinity for visual storytelling. Over the years, he has designed for large and small brands across the Food & Beverage, Outdoor Recreation, Automotive, and Lifestyle industries with a design philosophy that merges modern sensibility with thoughtful character.

In 2009, Derek graduated with a BFA in Industrial Design from the College for Creative Studies, Detroit MI., and is a firm believer in being a patron of the businesses he works with. Proud New Englander. Snowboarder. Hockey guy. Creator of all things Olli Brix and Brix Sound Lab.


Kind Words


“We made a lot of great progress with Derek on board, it would not have been as smooth a project without his keen eye and fantastic work ethic. Derek went above and beyond his role and was crucial to establishing a great team rapport that made the work environment fun and productive.”

- Akshay Sarma

Experience Design Lead at Publicis Sapient


“…He knows exactly how things should look, and knows how to get them there. Combined with his great ability to parse complicated problems into seemingly simple solutions, Derek is a great asset.”

- Ben Whitla

VP, Brand & Creative Partnerships at Great Big Story


“In addition to his great attitude and work ethic, his talent consistently translated into great creative that the client and internal teams were able to get excited about.”

- Cory Brine

Global Digital Experience Producer at Converse

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