While contracting for Isobar, I created a landing page for Adidas’ famous BOOST Technology. I worked with ACD Dave Riley to visually tell the BOOST story and explain why this technology benefits not just athletes, but everyday people looking for extra performance. We chose photographs with movement and intensity to capture that feeling of premium technology. The red ‘capsule’ or dot highlights is a creative play on the same capsule material found in all BOOST soles, and has been a BOOST design element is previous campaigns. *Work created at Isobar.
Project: Landing Page | Role: Designer
BOOST LANDING PAGE