When MINI launched the new Hardtop, they needed art direction and design for their print mailers that coexisted with all online advertising. The result was a catalog/brochure introducing the new model, which eventually reached tens of thousands of prospective buyers. *Work created at BEAM Interactive.

Services Rendered: Direct Mailer, graphic design


The Big MINI

The MINI Countryman was introduced in the US as The Big MINI, and it quickly became a favorite among the ever-growing MINI model lineup. Below is a 2-fold direct-mailer which highlights the Countryman's storage capacity, All4 all-wheel drive, technology features, and safety awards.


The Bloody Original

The Bloody Original campaign launched in an effort to support MINI's deep British roots and push buyers to get behind the wheel of the new MINI Hardtop.