When MINI launched the new Hardtop, I was involved in the art direction and design for their print mailers that coexisted with all online advertising. The result was a catalog/brochure introducing the new model, which eventually reached tens of thousands of prospective buyers. *Work created at BEAM Interactive.

Project: Direct Mailer   |    Role: Designer


The Big MINI

The MINI Countryman was introduced in the US as The Big MINI, and it quickly became a favorite among the ever-growing MINI model lineup. Below is a 2-fold direct-mailer which highlights the Countryman's storage capacity, All4 all-wheel drive, technology features, and safety awards.

Project: Direct Mailer   |    Role: Designer


The Bloody Original

The Bloody Original campaign launched in an effort to support MINI's deep British roots and push prospective buyers to get behind the wheel of the new MINI Hardtop. I worked with the Creative Director at BEAM to design an interactive direct-mailer that was playful yet informative.

Project: Direct Mailer   |    Role: Designer


Thank you.