Our mission was to create a lifestyle brand whose label would be recognized for quality equipment and authentic apparel. The brand launched within the Mixed Martial Arts community and gained popularity when our gloves became the exclusive product for the top New England fight leagues including Combat Zone and The Global Fight League. Inevitably, we partnered with Columbia Pictures during the production of Here Comes the Boom and outfitted MMA legends Bas Rutten and Mark DellaGrotte for the film. It was a great experience working with domestic and international manufacturers to build this brand and watch it grow organically. Check out some of the products from out catalog below.
Services Rendered: Logo, graphic design, illustration, merchandise & activation, apparel
Building the Brand reel and a highlight video for one of PVL’s sponsored athletes, Yann Somerhalder.
apparel & equipment
Collaborations (The Co-Lab)
We worked in collaboration with MMA teams that leveraged PVL apparel to promote their brands. This became known as the "Co-Lab" series throughout New England.