Our mission was to create a lifestyle brand whose label would be recognized for quality equipment and authentic apparel. The brand launched within the Mixed Martial Arts community and gained popularity when our gloves became the exclusive product for the top New England fight leagues including Combat Zone and The Global Fight League. Inevitably, we partnered with Columbia Pictures during the production of Here Comes the Boom and outfitted MMA legends Bas Rutten and Mark DellaGrotte for the film. It was a great experience working with domestic and international manufacturers to build this brand and watch it grow organically. Check out some of the products from out catalog below.
Project: Lifestyle Athletics | Role: Designer, Illustrator & Co-Owner
We wanted to give people a behind-the-scenes look at PVL and showcase how a brand is built and who represents the image – This idea turned into a Building the Brand reel and a highlight video for one of PVL’s sponsored athletes. I also created the music for both videos.
Apparel & Equipment Catalog
We sorted through hundreds of garments and products to find the bests materials to use for PVL’s apparel and equipment line, which included: Men and Women’s long and short sleeve shirts, fitted and snapback hats, fight shorts, fight gloves, and other various promotional items.
Collaborations (The Co-Lab)
We worked in collaboration with MMA teams that loved PVL and wanted a re-brand logo of their own. We would take images and symbols that best represent each team, and convert them into graphics printed on PVL apparel. This became known as the "Co-Lab" series throughout New England.