Branding & Graphic Design Studio

We make. Work flows.

Our studio exists to help build brands and simplify the design of business. Along the way, we recognize no two clients share the same path, so being flexible on how we achieve success is simply part of the creative process. Here are a few ways we get the job done: 

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Brand Development & Rebranding

Logo & ID Systems

Brand Books & Guidelines

Merchandising & Activation



Stationary & Packaging


Signage & Posters

Apparel Labels & Badges



Website Design & Development

Mobile App Design

Campaign Advertising

Art Direction



Companies we’ve worked with:


Principal Designer

W.D.C. is the creative studio of Derek Wakeen, an Art Director and multi-disciplined designer from Methuen, Massachusetts. Having garnered over ten years of industry experience, he specializes in graphic design, packaging and illustration with an affinity for visual storytelling. Over the years, he has worked with large and small brands across the Food & Beverage, Outdoor Recreation, Automotive, and Lifestyle industries with a design philosophy that merges modern sensibility with a thoughtful hand. Proud New Englander. Snowboarder. Hockey guy. Producer of all things Olli Brix and Brix Sound Lab.

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Kind Words


“We made a lot of great progress with Derek on board, it would not have been as smooth a project without his keen eye and fantastic work ethic. Derek went above and beyond his role and was crucial to establishing a great team rapport that made the work environment fun and productive.”

- Akshay Sarma

Experience Design Lead at Publicis Sapient


“…He knows exactly how things should look, and knows how to get them there. Combined with his great ability to parse complicated problems into seemingly simple solutions, Derek is a great asset.”

- Ben Whitla

VP, Brand & Creative Partnerships at Great Big Story


“In addition to his great attitude and work ethic, his talent consistently translated into great creative that the client and internal teams were able to get excited about.”

- Cory Brine

Global Digital Experience Producer at Converse