Building Brands with a Backbone
Hi! I’m Derek Wakeen
I help entrepreneurs create a powerful visual identity for their growing business. Upgrade your brand in just 30 days. One flat price. Without the endless meetings.
Streamlined branding, on time.
From beginning to end, you’ll always know where we are during each phase of strategy, design, and deployment.
1. Get Your Blueprint
You talk, I listen. Then I’ll deliver an actionable brief for you.
2. Choose Brand Package
I’ll recommend a Brand Package that fits your needs.
3. Agree on Direction
You select your brand direction before I customize.
4. Create Custom Brand
II’ll design and customize your unique brand identity
5. Review All Graphics
We’ll review and tweak any final assets across the brand
6. Deploy Final Brand
We’ll push everything LIVE so you can start to make $$$.
"We were blown away with EVERY aspect of the branding for Wolf Pack Canine."
- Bill Fagan & Jared Wolf
Logos, websites, packaging & more.
Go to market with all the essential visual assets that make your unique business shine.
Get Started
ID Breakdown
Every project starts here
After our 1-hour phone session, you’ll get a personalized written brief with actionable steps you can use to improve your business. Implement yourself, or work with me on a full Brand Package based on our findings.
$850
VIP Design Day
For past clients only
Ongoing projects overloading you? Get a full day of brand support instantly. I’ll get as much design work done within 24 hours for a flat price. Come prepared to make the most out of our day together.
$1,200
Brand Packages
What’s right for you?
Launch
For new brands
Launch your new business with a beautiful brand from day one. Typically includes custom logo files, colors, fonts, stationery and collateral to get your business looking pro.
(3 week turnaround)
$7,995*
Accelerator
For established brands
This option provides all the branding from Launch, but includes more complex design assets, additional collateral, packaging if necessary, and website landing pages.
(~4 week turnaround)
$14,850*
Max
For legacy brands
You’ve been scaling your business for years with steady growth – now it’s time to level up your entire identity with new design assets across all major marketing touch points.
(Depends on full scope)
From $25k*
GOOD NEWS! *The ID Breakdown will be deducted toward the price of any Brand Package.
“Derek’s branding has paved the way for franchise opportunities.”
Scott Plath, Stones Social Restaurant
✅ Get one-on-one support
After helping build over 40 brands, I’ve curated the whole experience so it’s seamless.
✅ Save more $$$
You’ll only work with me, and never be handed off to a junior designer or bloated agency.
✅ Attract happier customers
You’ll own a brand you’re proud of–one that attracts new customers who truly believe in what you do.
Commonly Asked Questions
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Most of the time, small businesses can’t justify spending money on a full-time designer that comes with tons of onboarding and financial risk. Which is why I’ve set up a super streamlined way to deliver your brand in a fraction of the time and cost.
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Fearing months of meetings and endless revisions? Me too - which is why my intensive framework speeds up the process so you can go to market, usually within 30-45 days after our ID Breakdown.
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Just me, Derek Wakeen. We work one-on-one together to ensure we stay efficient throughout strategy, design and delivery.
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There are no refunds. Here’s why... Every project carries some risk for both parties considering all of the unforeseen variables that could terminate the project before it’s complete, or before I get paid for my time and engagement.
My guarantee to you: We’ll build a fantastic and distinct brand for your investment–one that you’ll love and makes your business more money.
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You can either purchase an ID Breakdown or VIP Design Day outright.
If we feel a larger Brand Package is the right next step for your business, there are two payment options:
100% payment in full before we start, or 50% down up front, and 50% due 2 days before our Intensive session (usually 30 days apart). Most clients do pay in full.
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Everything I do is based around front-loading your new brand, which builds our relationship and helps deliver your assets in a lightweight and professional way.
What I don’t do: Install signage or physical displays. Order material samples or manage printers. Complex and robust e-commerce websites. App or gaming design. Brand maintenance or social campaigns.
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First you’ll schedule a 15-minute Fit Call to determine if I can in fact help you, and whether moving forward makes sense.
Then we’ll go through an ID Breakdown (an hour phone call where we discuss your hopes and dreams) followed by a custom written brief that clearly states what I’ll do to upgrade your brand.
Finally, we will have an Intensive 1-2 day session where I present the brand to you and make any last changes before we hand over your assets, website, packaging etc.
Ready to make a change?
Book a 15-minute Fit Call
Prefer email? derek@wakeendesignco.com
My Guarantee to You
If at any point in our first 30 days you decide that I am not meeting the standards we discussed, just request a refund and I’ll send your money back, no questions asked.