About WDC

Building Brands with a Backbone™

Hello there. I’m Derek Wakeen, a Massachusetts 🇺🇸 native on a quest to build highly-effective visual identities for experienced business owners. Over the past decade I’ve help over 30+ businesses launch to market looking distinct, true, and confident to the world.

Today, I’m working in the hospitality and outdoor recreation space - from full identities, to merchandise and packaging, I’ll partner with you from initial concept through complete brand launch. Book a Fit Call with me to get started.